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Southern California innovator and CEO of Gerard Cosmetics, Jennifer Gerard, wheeled her home teeth whitening company, Whitening Lightning onto the teeth whitening scene in 2010.  Whitening Lightning became an international rage among celebrities, entertainers and their fans. In 2014 sister company, Gerard Cosmetics  took center stage. Beauty experts around the world are thrilled by the quality of these fine cosmetic products.

The history behind Teeth Whitening

Are you thinking teeth whitening is a relatively new thing? Well, not Teeth whitening processes have been around for a lot longer than most people realize. Although teeth bleaching officially started sometime in the late 1980s. It’s said that dentists stumbled upon the technique a couple decades earlier–BY ACCIDENT!

Peroxide was used in gel form. As an antiseptic treatment for gums. It didn’t take long to see that a side effect of that treatment was that it whitened the teeth. Mass marketing of tooth-whitening products began soon after.

Even before modern times, teeth whitening was desirable. White teeth were a mark of beauty and a sign of wealth for Ancient Egyptians who created a whitening paste using ground pumice stone mixed with wine vinegar.

It is said that Ancient Romans whitened their teeth using urine as a bleaching agent. (Glad we found new ways to remove stains!)

What Causes Tooth Stains

Discoloration of the teeth are caused by a variety of things. Aging is one of them. Throughout life superficial stains also occur from consuming certain foods and beverages. Drinking coffee, dark colored sodas, and tea, as well as wine, leave discoloration as reminders.  People who smoke or take certain medications such as tetracycline notice marks and stains. Sickness and diseases play a part. Even genetics can cause the problem.

Both Dial A Smile and Zero White home teeth whitening systems have garnered strong followings all over the world. In 2010, at the same time home teeth whitening began growing in popularity, Whitening Lightning entered the scene. These home teeth whitening products were changing lives by making teeth whitening not only possible from home, but also affordable. Both Dial A Smile and Zero White home teeth whitening systems by Whitening Lightning have garnered strong followings all over the world. Dial A Smile is a favorite among Hollywood celebrities.

There are no messy trays with Dial A Smile and Zero White. In just 20 minutes your teeth will be brilliant and your smile will be bright! Whitening Lightning offers a 100% money Back guarantee if you’re not satisfied for any reason.

Visit to learn more about teeth whitening from the comfort of your home. Remember to check out the Malibu Times Giveaway!

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Gerard Cosmetics and Whitening Lightning products are some of the most sought-after online products. You can’t buy them in a store, but you can check them out and shop by visiting our websites.