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Southern California innovator and CEO of Gerard Cosmetics, Jennifer Gerard, wheeled her home teeth whitening company, Whitening Lightning onto the home teeth whitening scene in 2010. Whitening Lightning became an international rage among celebrities, entertainers, and their fans. In 2014 sister company, Gerard Cosmetics took center stage worldwide. Beauty experts around the world are thrilled and impressed by the quality of these fine cosmetic products. Visit our website to watch a collection of demo videos.


Eating foods like hard candies and nuts can chip teeth. And if you bite down on your fork before you pull it out of your mouth … OUCH! By the way, some chips and cracks require immediate dental attention. Never take chances. They can also lead to other things.

If your teeth are suffering from smudges, patches, and chips, give Dail A Smile home teeth whitening system a try. Customers around the world endorse its effectiveness. It also offers a pain-free experience and whiter teeth in just 20 minutes.

Zero teeth whitening, also by Whitening Lightning, is formulated for those with sensitive teeth and gums. Using all natural botanicals, the Whitening Lightning labs created a product that you can use comfortably and it’s just as effective as Dial A Smile.

Neither Dial A Smile nor Zero teeth whitening products contain HARSH CHEMICALS. There are no poisons to worry about. The best part is, as mentioned earlier, your teeth will be shades whiter in just 20 minutes.

What do you see when you look in the mirror? If you see smudges, patches of discoloration and chips in your teeth, Whitening Lightning at home teeth whitening is coming to the rescue.

After years of chewing, sipping and maybe even smoking, your teeth have been through the ringer! Coffee and tea can leave dark patches and smudges, while red wine and grape soda bathe your teeth in color that dulls your shine.

Four Steps

Dial A Smile home teeth whitening system is a celebrity favorite and popular among beauty experts all over the world. Our unique formulation scours your teeth without the use of harmful chemicals such as carbamide, a common ingredient in other home teeth whitening products.

The development of all home teeth whitening products in the Whitening Lightning laboratory is/are supervised and put through extensive quality control processes before our products ever make it onto your teeth. We care most about health and wellness and we’ve worked hard to develop teeth whitening products that will protect you as you whiten. A tube of vitamin E comes with every home teeth whitening system. Rub it on your gums and the inside of your lips.

Say good-bye to smudges and farewell to patches forever with home teeth whitening by Whitening Lightning.

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